Privacy Policy

Effective date: Feb 5, 2024

Your Privacy Matters:
Your privacy is critically important to us. This Privacy Policy outlines the types of personal information we receive and collect when you use empowerumarketing.com, and our methods for keeping that information safe.

Information We Collect:
When you visit empowerumarketing.com, we may collect certain personally identifiable information you knowingly provide, including but not limited to your name, email address, and phone number. Additionally, we utilize Google Analytics and tracking pixels from various social media platforms to collect data regarding the usage and browsing patterns of our users.

Consent for Communication:
By providing your email address, phone number, or other contact information, you expressly consent to receive communications from us. This includes emails, text messages, ringless voicemails, and other text or voice-based communications. We will use this information in accordance with the purposes outlined in this policy and in compliance with relevant US laws and regulations.

Use of Information:
The information we collect is used for various purposes to:

• Improve our website and enhance your user experience, including personalizing content and advertising.
• Communicate with you, including sending emails, text messages, or voicemails regarding updates, promotional content, or relevant notifications.
• Improve our services based on feedback and user behavior data.

Opt-Out of Communications:
You have the right to opt out of receiving any promotional communications. Each email communication we send will include an unsubscribe link at the bottom. For text-based communications, instructions for opting out will be included in the message.

Cookies:
We use cookies and similar tracking technologies to monitor the behavior of our website visitors and compile data about our users’ interactions with our website. This helps us provide a more personalized and efficient experience.

Storage and Security of Information:
We are committed to ensuring the security of your personal information. We store your data indefinitely but employ suitable physical, electronic, and managerial procedures to secure the data we collect. Data is securely transferred internationally to our servers in the U.S., adhering to the highest industry standards of data encryption and security.

Data Breaches:
In the event of a data breach, we have measures in place to promptly identify and respond to the breach. We will take appropriate actions, including notifying affected users and applicable regulators, in accordance with relevant laws and regulations.

Your Rights and Control Over Data:
You have the right to request access to, modify, or delete your personal data stored with us. To exercise these rights, or if you have questions or concerns regarding this Privacy Policy, reach out to us at contact@empowerumarketing.com.

Changes to this Policy:
We may update this policy from time to time. Changes will be communicated to our users via email or a notification on our website.

Call Recording:
When you engage in live calls with empowerumarketing.com, we may record those calls for quality assurance, training, and documentation purposes. By participating in these calls, you provide your consent for us to record and store these interactions. If you do not wish for your call to be recorded, please inform the representative at the start of the call.

Use of Communications for Advertising:
By engaging in communication with empowerumarketing.com, including but not limited to live calls, emails, text messages, and voicemails, you grant empowerumarketing.com the unrestricted right to use, reproduce, modify, and publish excerpts, quotes, or summaries of your communications for advertising, promotional, and marketing purposes, without compensation to you. empowerumarketing.com may use these communications in various media, including websites, social media platforms, print materials, and other marketing channels. Your personal identifying information, such as your full name, address, and phone number, will be kept confidential and will not be used in our advertising materials without your explicit consent.

Consent for Collection and Use of Personal Information: We obtain explicit consent from our users for the collection, passing, and use of personally identifiable information (PII) for User-ID features, as well as for additional measurement, targeting, audience personalization, and reporting activities. This consent includes their agreement to associate data across their unauthenticated and authenticated session activities on our platforms.

Data Hashing and Protection: We employ SHA256, an industry-standard hashing algorithm, to hash any PII data sent through User-ID features, ensuring enhanced privacy and security. This includes data like email addresses, phone numbers, and names. However, geographical data like country, state, city, and zip code are not hashed.

Google Signals Activation: We use Google Signals to enhance our analytics and advertising services. We ensure to obtain specific user consent for activating Google Signals, which involves the collection of additional user data for improved ad personalization and analytics.

Compliance with Google Analytics Advertising Features Policy: We acknowledge and adhere to the Google Analytics Advertising Features Policy in our use of User-ID features in conjunction with ads measurement and audience features.

Independent Consent Mechanism: The consent obtained for the use of User-ID features and associated integrations is independent and not influenced by user preferences set in the Consent Mode for ad_storage and analytics_storage.

Measurement Protocol, SDK, and User ID Policy Compliance: We strictly comply with Google’s Measurement Protocol, SDK, and User-ID policies, ensuring responsible and ethical use of user data.

Data Breach and Security Updates: In the event of a data breach, especially concerning PII used in User-ID features, we have robust mechanisms in place for prompt identification, response, and notification in accordance with applicable laws and regulations.